WHO ARE WE
ABOUT US
Who are Maxim?
Maxim Inter Corporation Ltd., founded in 1977 in Bangkok, Thailand, started as the sole distributor of Bausch & Lomb soft contact lenses and lens care solutions. Quickly establishing itself as a reputable corporation focusing on ophthalmic products, Maxim expanded its portfolio in 1986 by becoming the sole distributor of pharmaceutical products, including eye drops, from Allergan, introducing well-known products like “Botox” to the Thai market.
In response to the growing trust in cataract surgery by 1989, Maxim ventured into marketing Intraocular Lenses (IOL) and related ophthalmic surgical products. Expanding further, Maxim entered a joint venture with Vision Science, Korea, in 2007, to manufacture color lenses under the brand Maxim Contact Lens in Thailand. These lenses were exported worldwide under both Maxim’s brand and various OEM brands, offering a range of specifications including spherical, toric, and iris prosthetic lenses. Maxim’s contact lens portfolio also expanded to include specialty lenses such as Multi Focal Contact Lenses from the USA, Toric lens from UK, and RGP lens from Japan. Additionally, Maxim offered OEM contracts for contact lenses, contact lens solutions, and eye drops, allowing customization according to the preferences of ophthalmologists, optometrists, patients, or customers.
In 2016, following the conclusion of a 30-year distributorship with Allergan, Maxim diversified its global sourcing efforts to become an ophthalmic pharmaceutical product specialist, aiming to cater to more professional needs and enhance patient treatment options.
Today, Maxim has consolidated its position in the ophthalmic market by distributing a wide range of pharmaceuticals, ophthalmic medical and surgical devices from reputable sources worldwide. This includes contact lenses, intraocular lenses, viscoelastic substances, suture needles, blades, retinal products, oculoplastic and punctal plug products. Maxim also offers pharmaceutical products such as artificial tears, anti-histamine & mast cell stabilizer eye drops, glaucoma eye drops, antibiotic eye drops, and other innovative products, further solidifying its presence as a comprehensive provider in the ophthalmic industry.
MAXIM Milestones
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2024
► Launched VeraPlug™, USA
► Launched Eye Drape
► Launched Cannula (Viscoelastic Cannula)
► Launched Cozo Mac (Dorzolamide 2% and
Timolol Maleate 0.5%)
► Launched Maxim Colors Air 1 Day with new color : Aura Brown, Marble Brown, Sugar Gray -
2023
► Launched Cozo mac SD (Preservative-free combined glaucoma eye drops)
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2022
► Launched Bimo mac (Brimonidine 0.2%) under national reimbursement list
► Launched color lens under Orange box, beauty models
► Launched lubricating eye drops under Comfort Drops in nationwide convenient stores -
2020
► Launched Maxim contact lens new colors “ O “ series : O Brown, O gray
► Launched Maxim Lite Toric, innovative Silicone Hydrogel material from Cooper Vision, USA
► Launched Mydriamac ( Tropicamide 0.8% + Phenylephrine 5.0% )
► Launched Cornisol (Corneal Storage Medium) for Red Cross -
2019
► Launched Maxim Air Clear contact lens new product from Cooper Vision, USA
► Launched Maxim contact lens with new color (3-tone) : Trio Brown, Trio Gray
► Launched RGP lens and Keratoconus lens from Seed, Japan
► Launched “ Olo a day “ eye drop ( olopatadine 0.2%) anti-histamine + mast cell stabilize -
2017
► Launched Biomedics 1 day Plus (Extra) to capture more affordable 1-day contact lens market in Thailand
► Launched Sof eye 1-day – natural-toned color lens
► Launched Moxi mac (Moxifloxacin) eye drop -
2016
► Launched Sof eye contact lens and Natural-toned color lens (Violet box)
► Launched Sof Tear both 5ml, 10 ml, an artificial tear under reimbursement list
► Launched Timomac eye drop ( Timolol 0.5% ) an glaucoma eye drop under reimbursement list
► Launched ‘Lid Clean Pad’ in a convenient usage form -
2015
► Launched ‘Lid Clean Mac’ : lid-cleaning gel for treatment of Blepharitis, MGD, Pre-post operation, Demodex, dry eye. Made in Korea
► Launched ‘Olopa mac’ eye drop (olopatadine 0.1%) anti-histamine + mast cell stabilizer -
2014
► Launched Maxim Soft 1 day Toric (silicone hydrogel contact lens) from Cooper Vision, USA
► Launched Maxim Soft 1 day Multifocal (silicone hydrogel contact lens) from Cooper Vision, USA
► Started distributing for Aurolab – PMMA IOL, foldable IOL, viscoelastic, suture needle, blade, cataract product, retinal product, oculoplastic product and glaucoma product -
2013
► Launched CMC artificial tear under ‘Tear Mac’ thru ethical and OTC channels
► Launched Pe-ha-Luron F (1.0%, 1.4%, 1.6%, 1.8% and 3.0%) viscoelastic from Albomed, Germany -
2011
► Launched Maxim Soft Lens from Cooper Vision, USA
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2010
► Launched The First Daily Bigeyes Color contact lens in Thailand as Maxim Colors 1day
Your Eyes We Care
Mission:
To improve patients' lives by providing opticians, optometrists and ophthalmologists with innovative eye care products and eye care solutions delivered by integrity, passion and performance-driven benefit.
Vision :
Maxim will strive to achieve and sustain its leading place as the committed and responsible company focusing on ophthalmic products. The company's continuing success benefits patients, opticians, optometrists, ophthalmologists, business partners, and the communities.